24 October
2012

Mid-weight Producer/Project Manager Vacancy

Tagged under Outside Line Office, Staff | Posted by DanF

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We are currently looking for a junior to mid-weight Producer/Project Manager to join our team here at Outside Line.

You will form part of our production team, responsible for the delivery of a mix of digital campaigns across a few different accounts managing projects like websites, social media and banners.

Based in Farringdon, London, Outside Line is a full service digital agency that brings great ideas to life.

From design and development through to content creation and social media marketing, we work with global brands to deliver innovative and engaging campaigns.

Candidates should have a strong interest in digital projects, as well as a healthy obsession with design trends and web innovations. Requirements:

Main responsibilities of the Digital Producer:

- develop all project documentation (scope, budget and timeline)
- ensure quality work is delivered on time and on budget
- manage account team/client expectations and manage project risk
- ensure all project deliverables produced are to the correct specifications and of the highest quality

To be considered for the role of Digital Producer you must have:

- previous experience as a Digital Producer within an agency
- have managed the delivery of digital campaign projects
- ability to work in a fast-paced environment
- excellent communication skills, both written and verbal
- great organisational skills and attention to detail

Submit applications to: jobs@outsideline.co.uk

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16 October
2012

FoodBeats.com wins silver at The Lovie Awards!

Tagged under Awards | Posted by DanF

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FoodBeats, the online music tool we launched for Lurpak® in partnership with Last.fm, has just been awarded Silver at The Lovie Awards in the Food and Beverage category.

FoodBeats uses Last.fm’s unique scrobbling technology to provide users with music recommendations to fit with what they’re cooking up in the kitchen.

We also partnered with recipe network, Foodily, to further enhance the campaign’s foodie credentials by suggesting recipes for complementary dishes and serving up connoisseur tips like adding a touch of chocolate to a chilli con carne.

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1 October
2012

FWD

Tagged under FWD | Posted by DanF

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Choco-location

Like a contemporary golden ticket, Nestlé has fitted several Kit Kats with GPS devices. When activated, the devices will guide the Nestlé team to deliver a £10,000 cheque to each lucky winner of the ‘We Will Find You’ competition.

Mumsnet interview

Carrie Longton, co-founder, Mumsnet

Founder of the Mumsnet community, Carrie Longton, shares tips for budding entrepreneurs looking to set up their own digital start-ups, and muses on what makes a great brand partnership work with mums in mind. Watch the interview with Carrie here.

Everyday data

The internet of things

Our very own Ronnie Crosbie recently pondered ‘Does the Internet of Things have a home in the UK?’

The Internet of Things being a complex system that will create value from the information given up by our fridges, cars, house plants and bicycles along with everything else.

Smart targeting

Companies can now match their customer data, including email addresses, to Facebook’s information. This exciting new change will enable advanced ad targeting and behavioural insights.

With 36% of people expecting brands to use their social profile to target their messaging with more relevance, this is a boon for both consumers and brands.

Social currency

Tweet Shop

To support their new savoury snack range, Kellogg’s have opened a ‘Tweet Shop’ in London, allowing customers to ‘pay’ for their snacks with a tweet from their own accounts. Read more about this tweet for a treat initiative.

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25 September
2012

Cravendale Epic Straws Launch

Tagged under Launch, Social Media, Studio | Posted by DanF

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Cravendale Epic Straws

We’ve developed Cravendale’s latest on-pack giveaway, EPIC Straws. They’re perfect for sipping, slurping, and making all the Cravendale disappear! To support the loyalty scheme, we’ve launched a content-driven social campaign that runs until December. Check out how you can take part in all the fun and become a milk magician too at epicstraws.co.uk.

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3 September
2012

Angry Birds joins Freddie For A Day

Tagged under Event, Internet, Launch | Posted by DanF

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We’ve been involved with Freddie For A Day, the AIDS charity setup in honour of Freddie Mercury since the beginning. Last year, we launched a Google Doodle. This year, we’ve teamed up with Angry Birds to celebrate the day in a true, fun Freddie way.

Check out the animation here.

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31 August
2012

Calling all designers

Tagged under Outside Line Office | Posted by DanF

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We are currently looking for two designers to join our expanding and highly skilled team here at Outside Line. You will form part of our digital design department, creating designs for web, digital experiences and installations.

Based in Farringdon, London, Outside Line is a full service digital agency that brings great ideas to life. From design and development through to content creation and social media marketing, we work with global brands to deliver innovative and engaging campaigns.

Candidates should have a strong interest in digital design, as well as a healthy obsession with design trends and web innovations. Requirements:

Junior Designer
- BFA in Graphic Design, Interaction Design, Fine Arts or related, and/or equivalent work experience
- Experience with Photoshop
- Experience with designing for digital solutions and understanding of the medium
- A strong portfolio that shows great potential
- Understanding of typography and layout with attention to detail
- Must be able to handle multiple projects and work well in a team
- Desire to learn
- Stay on top of industry trends and share them with the team

MId-Senior Designer
- BFA in Graphic Design, Interaction Design, Fine Arts or related, and/or equivalent work experience
- 3+ years of interactive design experience
- A portfolio showcasing your design aesthetic
- Expert-level in Photoshop and Illustrator
- The ability to conceptualize and design for different types of digital products (sites, rich media, mobile, etc)
- Knowledge of designing for HTML5/CSS3 preferred
- Some experience with 3D software is a bonus
- Ability to work in a team and alone; both to learn and mentor

Submissions without portfolios will not be considered. We are very interested in seeing real life, on-the-job work from internships, freelance projects, etc.

Submit applications to: jobs@outsideline.co.uk

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13 August
2012

FWD

Tagged under FWD, Internet | Posted by DanF

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Virtual fridges at Gatwick airport

Tesco are trialing ‘virtual fridges’ at Gatwick airport, allowing travellers to order their groceries online for delivery when they return from holiday by scanning an interactive display with a smartphone app. Whether you think it’s genuinely useful or just a PR stunt, a similar offering in South Korea has generated 55,000 customers to date. Will we be ordering our groceries at bus stops and tube stations in the near future?

Remote control Minis

You may have noticed some rather mini Minis collecting javelins, discus and other field throw-ables at the London 2012 Olympics. The RC cars were supplied by BMW, and made for a fun yet practical PR for the brand.

Gigapixel images from London 2012

Gigapixel images are composed of 1 billion pixels, or 1000 times 1 megapixel. As you’d imagine, they make for some incredibly detailed photographs, and these images from London 2012 are no exception.

Check out the Gigapixel images from Getty at London 2012 here.

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6 August
2012

FWD

Tagged under FWD, Internet | Posted by DanF

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Instant Direct Mail

It’s rare I get excited about direct mail, but this campaign for Pfaff Auto in Canada gives it a new lease of life. Imagine receiving a postcard featuring a shiny new Porsche parked on your very own driveway – pretty effective!

Sight

A short film by Eran May-raz and Daniel Lazo, a graduation project from Bezaleal academy of arts. Having seen what Google Glass is apparently capable of, it’s hard to imagine this isn’t a terrifyingly accurate look into our future.

This is Now

A visual tool that steams photos instantly from Instagram from major cities across the world.

See This is Now for yourself.

Slavery Footprint

A great use of HTML5 to create a survey raising awareness of slavery. Each question is interactive and engaging, making is far more interesting than your standard radio button survey. The result is undoubtedly powerful.

Check your slavery footprint now.

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30 July
2012

FWD

Tagged under FWD, Internet, Technology, advertising | Posted by DanF

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Vyclone

Vyclone is an app that allows a group of people to film the same events, turning the raw footage into an edited film made up of multiple angles. The app can either put everything together for you, or you can edit the raw footage yourself. Simple and effective.

Find out more on the Vyclone website.

Hijack

Meat Pack, a sneaker store in Guatemala, created a promotion and accompanying app which targeted customers based on their location. The app offers a discount starting at 99% to people currently in competitors stores, decreasing by 1% every second. An innovative way of ‘hijacking’ competitors customers.

WeΔther

WeΔther uses your location to offer you wardrobe suggestions based on the weather. The suggestions link to retailers should you wish to buy. Super simple, super awesome.

Check out WeΔther here.

Perception

To promote the US TV show, Perception, they created an interactive billboard in New York that could be manipulated by passers by, creating visual effects as well as sounds that related to the show itself. It created enough impact to slow down and even stop the usually hectic NYC pedestrians.

Fußball+

As part of a Google+ Hangout hackathon, rehabstudio created an 8-player WebGL Fußball game using the Google Hangouts API. Great stuff!

Take a look at Fußball+ here.

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23 July
2012

FWD

Tagged under FWD, Facebook, Internet, Social Media, Technology, advertising | Posted by DanF

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Google Play: Tests

Continuing in the same intriguing style as the Chrome test videos, Google have created a series demonstrating the cloud syncing abilities of ‘Play’. You can find out more about Google Play here, and see the rest of the test videos here.

Google Chrome: Web Lab Experiments

Sticking with Google, they’re continuing their Chrome Experiments with a year-long public exhibition at the Science Museum in London, bringing together physical and digital in some really interesting ways.

Find out more about Chrome Web Lab.

Sonic Notify

Sonic Notify is an incredible (and slightly terrifying) platform that allows media to be delivered to a smartphone via ultra high-frequency audio signals. Imagine you’re at a concert, and at the end your phone vibrates. You take it out of your pocket, and you have a special thanks from the band, with a promotional offer attached. All triggered by an inaudible sound played with the music.

Check out Sonic Notify yourself here.

Facade Printer

A robot that works much like an inkjet printer – except it’s designed to paint graphics onto walls. The process is automated and controlled by simple software. This technology will no doubt evolve over time, perhaps replacing the need to scaffold buildings to place advertising or graphics.

Find out more about the Facade Printer here.

London Eye ‘Olympic Positivity Lightshow’

The London Eye will be transformed into a giant Olympics sentiment analysis tool, being lit up each night of the games to show positive/negative sentiment on Twitter. I wonder how much it will light up during commuter hours…

See the BBC News article on the London Eye Olympic Positivity Lightshow.

Nike Shoe Boxxxx Facebook App

Tapping into sneaker enthusiasts love of collecting, Nike Sportswear Japan have developed a Facebook app that allows users to collect and swap virtual shoes. The app tells the story behind sneakers, whilst rewarding users with points for their collection.

See the Nike Shoe Boxxx Facebook App for yourself.

Self-Playing Piano takes song requests from Twitter

Stanley the piano is a fascinating musical instrument. He’s managed to learn how to play songs from everyone performing at musical festival ‘Capital Hill Block Party’, and you can request songs simply by tweeting at him. Well done, Stanley.

Meet Stanley the piano.

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