March 17th, 2008
“Do the test” is a brilliantly simple campaign for Transport for London, both viral online and on TV. Watch the video… and all will be revealed.
For similar videos and the science behind, there is a page here with more info.
posted by Del at 17:35
This is a clear example of a well thought online campaign, not just a translation of a TV ad to the web.
This would never work on TV as in most cases viewers wouldn’t notice the moonwalking bear even when they’ve been warned and all the sense would be lost. I had to rewind and pay close attention to the video to see it.