17 March
2008

Do the test

“Do the test” is a brilliantly simple campaign for Transport for London, both viral online and on TV. Watch the video… and all will be revealed.

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For similar videos and the science behind, there is a page here with more info.

posted by Del at 17:35   _comments (1)

One Response to “Do the test”

March 17th, 2008

This is a clear example of a well thought online campaign, not just a translation of a TV ad to the web.

This would never work on TV as in most cases viewers wouldn’t notice the moonwalking bear even when they’ve been warned and all the sense would be lost. I had to rewind and pay close attention to the video to see it.

By josepm

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