Comments on: How a change in the law could affect online marketing

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By: Outside Line » Blog Archive » Outside Line at WOMM-U

Outside Line » Blog Archive » Outside Line at WOMM-U — Wed, 21 May 2008 09:19:21 +0000

[...] consumers want facts and direct information without spin (and was one of many to mention the imminent change in UK advertising law); incidentally, her talk coincided with the allegation that Dove had retouched some of their photos [...]

By: Digital Marketing Blog | Cybercom, The Digital Marketing People » Blog Archive » Major industry shakeup - new EU ruling aims to return consumer trust in online

Wed, 14 May 2008 20:46:46 +0000

[...] themselves but also the Agencies managing and planning campaigns for them – offline and online. The Outside Line takes this to its extreme if logical conclusion: “it will outlaw creating fake profiles and [...]

By: viciuzurban

viciuzurban — Fri, 09 May 2008 15:16:12 +0000

interesting development. recording industries increasingly recognise that consumers are great communicators, marketers and promoters in this digital age and many artists have already turned to a free digital download overture for fans, new and old. but the recording industries have increasingly dealt with the in a negligent and ad-hoc ways, many through lawsuits which do more to hurt consumers and artists than actually climatise to the world of online music based content. its really frustrating to see that the industry cannot readily recognise the inherent benefits of the Internet medium in the promotion of music on the digital world and the global reach and pull that has on fans all over the world. Streaming and downloading are two key options which consumers can readily engage in to gauge the popularity of songs and albums worldwide. it seems odd that the UK is now actioning punishment on marketers who pose as consumers on online blogs/forums- this is not a new phenonmenon, its been around for ages. One thing that is of interest however, is how the UK now has ISP monitoring of consumers, much like France and Japan. The feasibility of this strategy is , with many of the IFPI bodies focusing on universites all across the world. Contrary to popular belief, free music digital downloads actually increase CD sales. The Internet medium allows for both consumers and record industry bodies to a variety of options in which to purchase and listen to music. It should be embraced rather than legislated on. the sooner recording industries recognise this, the sooner they can tackle this issue head on.

By: Outside Line » Blog Archive » Blogger engagement: theory and practice

Outside Line » Blog Archive » Blogger engagement: theory and practice — Tue, 29 Apr 2008 09:25:27 +0000

[...] out more about us or background on the law change, you can read the original blog post I wrote about the law change last [...]

By: Online Marketing

Online Marketing — Thu, 27 Mar 2008 04:26:14 +0000

Nice information on online marketing services and its misuses. when any company marketing its product in online the content of the site must be related to product.