This week’s Advertising Age has an article entitled “U.K. Cracks Down on Word-of-Mouth With Tough Restrictions“. Emma, the author of the article was kind enough to contact me for a few words last week and you can read what I have to say in her piece. If you’ve come to this blog to check out more about us or background on the law change, you can read the original blog post I wrote about the law change last month.
If you’re interested in the kind of thing we do, then the work we’ve been doing with LG is a great example; we’re currently managing a long-term campaign of social media relationship management for them. As part of this, last week we held a special bloggers’ session with LG Mobile, debuting LG’s latest phone, and letting bloggers get hands-on with it. It was a great event to be at, the response we got was terrific and bloggers have already been really positive about the fresh, genuine and engaging approach that we took.