Comments on: Is “social media” a dead term? http://www.outsideline.co.uk/blog/2008/04/01/is-social-media-a-dead-term/ Mon, 16 Jan 2012 12:23:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Piaras Kelly http://www.outsideline.co.uk/blog/2008/04/01/is-social-media-a-dead-term/comment-page-1/#comment-80 Piaras Kelly Tue, 01 Apr 2008 22:31:54 +0000 http://www.outsideline.co.uk/blog/2008/04/01/is-social-media-a-dead-term/#comment-80 My comments on Steve's blog appear overzealous. I believe PR agencies approach to social media and traditional media should be one and the same. However I don't think PR agencies are in a position to actually act through on this for a variety of reasons. Looking past Steve's social media debate, it is wishful thinking that we would think of the bigger picture instead of the reality where agencies compete for a bigger slice of the pie when it comes to their client's budget, instead of working together to deliver campaigns that connect with the target audience and provide best value. My comments on Steve’s blog appear overzealous. I believe PR agencies approach to social media and traditional media should be one and the same. However I don’t think PR agencies are in a position to actually act through on this for a variety of reasons.

Looking past Steve’s social media debate, it is wishful thinking that we would think of the bigger picture instead of the reality where agencies compete for a bigger slice of the pie when it comes to their client’s budget, instead of working together to deliver campaigns that connect with the target audience and provide best value.

]]> By: Robert Michel http://www.outsideline.co.uk/blog/2008/04/01/is-social-media-a-dead-term/comment-page-1/#comment-79 Robert Michel Tue, 01 Apr 2008 08:50:39 +0000 http://www.outsideline.co.uk/blog/2008/04/01/is-social-media-a-dead-term/#comment-79 I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road. Robert Michel I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.

Robert Michel

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