Outside Line and Cravendale celebrated today as its site MilkMatters.co.uk was billed as the website of the week by the influential digital industry magazine, New Media Age.

Rating it 25/25 top marks for creative content, NMA was suitably impressed with how Cravendale’s brand has been cleverly brought to life digitally with something useful or “damn good fun” for everyone to get involved in.

Milkmatters.co.uk definitely has a lot to offer whether it’s the breakfast recipes inspired by Cravendale, downloadable cut-out masks or ringtones based on heroes Pirate, Cyclist and Cow. Feel like Van Gogh today? Try drawing your own masterpiece fit for framing on the fridge or join in the latest ‘Make the tea’ craze with your work colleagues, with the chance of never having to make the tea again. Not forgetting the options to create your own version of the TV advert or editing together clips of your personal hilarious ‘Milk!’ moments for YouTube.

Thanks for the nod, guys, we like it too!

For the full NMA article, click onto this link…