Outside Line has been shortlisted three times by leading digital trade publication, New Media Age (NMA) in its annual NMA Effectiveness award ceremony.

Recognised in the NMA best in ‘Music’ category: Sir Paul McCartney’s Memory Almost Full digital campaign has been a tour-de-force since its launch last year in promoting both the latest release and the legend behind the music. With lots of exclusive content, news, behind-the-scenes, diary and video updates - Memory Almost Full has been innovative in its use of digital channels and allowed fans to get up close and personal like never before with McCartney for his new album.

Multi-award winning digital music tutorial service, Now Play It, continues to be an industry and crowd pleaser with its unique offering of real music learning taught by the international top selling artists themselves. Nominated for best in ‘Music’ and ‘Best use of web’ categories, the leading website has gone from strength to strength with hundreds of artist videos, key record labels signed on and brand partnerships including the Arts Council.

The NMA Effectiveness Awards 08 takes place at the London Grosvenor House Hotel on 26th June.

Fingers crossed for the big night! =)