Archive for October, 2008
After years of chewing the cud in the never-ending fields of knowledge, Cravendale’s resident Wise Old Cow knows everything there is to know and now he’s ready and waiting for your questions.
October 24th, 2008
The Glenrothes have the most beautifully designed bottle on the Whisky market (in my humble opinion). Now they have a website that we hope lives up to the expectations of their customers.
Complete with user generated tasting charts and tasting notes from The Glenrothes very own Whisky Ambassador ‘Ronnie Cox’, the site offers the user a comprehensive guide to the world behind this single Speyside malt.
posted by Greg at 11:44 _comments (0)
October 20th, 2008
Ever wondered what it would be like to have your own Art Collection? Now thanks to Outside Line and the Arts Council you can live the dream, albeit virtually, and isometrically. But apart from that, it’s almost identical to the real thing. Use the drag and drop flash interface to design your own room, then select the artwork for the walls.
Or just browse the gallery to see what other people have created. You even have the chance to win £500 towards a piece of art for your own house!
posted by Greg at 00:28 _comments (0)
October 17th, 2008
This was a big one! After individually printing 2500 RFID tagged wristband invites for Diesel’s 30th birthday party, we managed to get almost all of the guests to pre-register through a combination of a microsite on diesel.com and in store touch screen kiosks, leaving us with a huge database of photos of punters before the night had even come close. This meant we could incorporate real guests into the projected visuals on the night, something that had seemed impossible in the original meetings…
The event itself took place on the 11th October at Matter at the 02. Thirty different acts, a huge digital photo-wall and the icing on the cake, 8 touchscreen RFID driven live chat/imaging kiosks projected onto every surface in the club, a recipe for a very tired set of Outside Line workers, but very happy and sometimes amazed guests!
Only now after the event can I really begin to appreciate what we pulled off, awesome.
The pictures tell the story better than I ever could…
posted by Greg at 21:29 _comments (1)
October 16th, 2008
We’re pleased to announce that Outside Line have won not one, but two of the highest honours at the 2008 W³ Awards. We have won two gold awards for our work on Now Play It: one in the Video category, and the other in How To category.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, and the W³ Awards honour creative excellence on the web, and recognises the creative and marketing people behind award winning sites, videos and marketing programs.
We’re incredibly pleased that Now Play It has been honoured in this way - having already won a Digital Achievement Award from Music Week and a BT Digital Music Award for Best Digital Service. It’s the latest accolade for the site, and our ongoing success is a shining testament to all the hard work by the Outside Line content team in producing the site. But we won’t let this latest gong go to our heads, we promise - do keep an eye on NowPlayIt.com for more exciting content and features to come!
posted by Chris A at 17:23 _comments (1)
