Today we are loving the new ad from Nintendo for the Wii  version of Wario Land. 

 A clever mash up of the You Tube interface, combined with  genuine relevance to the game. 

 Check it out here

And in this instance that’s not a good thing… its been rumbling on for the last week or so and there is still a large amount of noise about this so here is a great post which pretty much wraps it all up… 

http://darmano.typepad.com/logic_emotion/2008/11/moms-give-motri.html

What’s interesting to me is the thought that the actual mistake was not the ad (everyone can have an error of judgement) but the lack of monitoring the ad’s effect and being ready to respond, which in this case took too long and gave ‘moms’ time to orchestrate their unhappy response…..

Check out this amazing piece of work for Jean Charles de Castelbajac… a Lego inspired fashion show… Incredible.

JCDC Versus LEGO from Four H on Vimeo.

If you love nothing more than a perfectly made cuppa, and hate it when someone kindly makes you one but it’s not quite right, then Cravendale and Make The Tea.com have the answer… ‘Love Your Mug’.

Simply fill in your drink preferences, choose a design and hand over a few pennies. Before you know it your mug will be sitting on your desk!

Your cuppa will never be made incorrectly again! Enjoy…

Love Your Mug

Hot off the press the handbook put together by the IAB  covering Social Media. 

Its the first real output from the new council  and will hopefully be a useful guide to brands and agencies alike.

I have been working on the council for a couple of months now, and have to say I have been really impressed by the commitment, knowledge and passion of the members. I am really optimistic we can produce some interesting work in the coming months. 

Check out the handbook here: http://iabuk.net/en/1/socialmediahandbook.html