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Hot off the press the handbook put together by the IAB  covering Social Media. 

Its the first real output from the new council  and will hopefully be a useful guide to brands and agencies alike.

I have been working on the council for a couple of months now, and have to say I have been really impressed by the commitment, knowledge and passion of the members. I am really optimistic we can produce some interesting work in the coming months. 

Check out the handbook here: http://iabuk.net/en/1/socialmediahandbook.html