November 5th, 2008
Hot off the press the handbook put together by the IAB covering Social Media.
Its the first real output from the new council and will hopefully be a useful guide to brands and agencies alike.
I have been working on the council for a couple of months now, and have to say I have been really impressed by the commitment, knowledge and passion of the members. I am really optimistic we can produce some interesting work in the coming months.
Check out the handbook here: http://iabuk.net/en/1/socialmediahandbook.html
posted by Lloyd at 12:38
