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And in this instance that’s not a good thing… its been rumbling on for the last week or so and there is still a large amount of noise about this so here is a great post which pretty much wraps it all up… 

http://darmano.typepad.com/logic_emotion/2008/11/moms-give-motri.html

What’s interesting to me is the thought that the actual mistake was not the ad (everyone can have an error of judgement) but the lack of monitoring the ad’s effect and being ready to respond, which in this case took too long and gave ‘moms’ time to orchestrate their unhappy response…..