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An interesting piece on Business Week yesterday, which is a worth a quick read.. it basically outlines some of the misconceptions around social media campaigns most of which are common sense.   

The last point re measurement is an interesting one, while I agree there are lots of interesting measures available (in fact alot more than mentioned) its the key question about ‘value’ that we still need to develop better metrics on.

Our new Milk Matters site has had a stack of great press since launching, but we had two extra special ‘Site of the Day’ mentions today;

A quick extra nod has to go to the guys at box2d Flash, without having this great engine port, the site wouldn’t even have been possible…

To celebrate the launch of F.E.A.R 2: Project Origin, Warner Bros. Interactive Entertainment is hosting its Whatisfear live event on Thursday 12th February 2009 at a secret haunted location in the UK.  F.E.A.R fans will be put through their paces in a unique gaming tournament where they will battle it out across several levels of the game whilst being brought face-to-face with their biggest fears.
Eight carefully selected F.E.A.R community fans will be flown in from across Europe to a secret haunted location where they will go head-to-head in an intense battle of gaming skills, strength and spine chilling F.E.A.R.
The eight lucky contestants have been picked from 100s of online applicants and as part of the application process were asked to cite their greatest personal fears. In effect, our eight participants have signed up to face their biggest fears head on at the event and it’s you, the general public, who will decide exactly what they are up against by voting online!

A unique environment has been carefully prepared for you, the community, to watch the event live and to determine the terrifying experiences each player must undergo whilst playing the game.

Eventually we will be left with one contestant, our winner, who will have to face their ultimate F.E.A.R. to claim their prize. Their F.E.A.R. is in your hands. Push them to their limits and watch every second of their reaction, LIVE online at www.whatisfearlive.com.

After a huge amount of work we’ve launched www.whatisfearlive.com and www.testyourfear.com , two microsites for the brand new F.E.A.R 2: Project Origin game from Warner Bros. Interactive Entertainment which coincide with their European F.E.A.R 2: Project Origin Live event.

www.whatisfearlive.com gives fans the chance to face their fears and be the first people in Europe to play the new F.E.A.R 2: Project Origin game in a gaming session like no other. The F.E.A.R 2: Project Origin Live event will be taking part on February 12th 2009 in London and tests fans fears and gaming prowess against selected members of the community. Eight fans will be escorted to a secret location where they will go head to head in an intense gaming battle of skills, strength and spine chilling F.E.A.R.

www.testyourfear.com runs players through the rigorous basic training required by Delta Soldiers. Players will have to prove themselves in the areas of speed, dexterity, spatial thinking and multi-tasking before they are deemed combat-ready.