Google have teamed up with Motion Theory to create a 90 second “evolution of the browser” short to promote Chrome, the excellent Windows-only (boooooo) internet browser. And it’s very good. The immediate comparison to draw is with Apple’s iPod commercials – with the catchy soundtrack by some up-and-coming indie artist teaming with a bold colour palette to create that feel good factor.
But Google manage to go one better, and use the criticism that they’re engineers and not designers to their advantage – this is engaging, but informative too! You can see the software benefits throughout the short – private browsing, multi-process stability (and it’s “sad tab”), the omnibox, the minimal interface. When was the last time you saw an iPod advert showing any product functionality?