Comments on: 9021OMG How Blatant is That?!? http://www.outsideline.co.uk/blog/2009/05/01/9021omg-how-blatant-is-that/ Sun, 27 Sep 2009 18:26:55 +0100 http://wordpress.org/?v=2.8 hourly 1 By: Kev http://www.outsideline.co.uk/blog/2009/05/01/9021omg-how-blatant-is-that/comment-page-1/#comment-385 Kev Thu, 07 May 2009 10:33:37 +0000 http://www.outsideline.co.uk/blog/?p=316#comment-385 Indeed Anastasia - the old tricks don't really work anymore, people think that placement = sales and that's the end of it! I'd love to see how the Russians do it, especially if it's more blatant than this. Indeed Anastasia – the old tricks don’t really work anymore, people think that placement = sales and that’s the end of it!

I’d love to see how the Russians do it, especially if it’s more blatant than this.

]]> By: Anastasia http://www.outsideline.co.uk/blog/2009/05/01/9021omg-how-blatant-is-that/comment-page-1/#comment-375 Anastasia Sat, 02 May 2009 08:29:24 +0000 http://www.outsideline.co.uk/blog/?p=316#comment-375 "Blatant" is a word not strong enough. :-D But I have to admit that product placement in Russian films (where I'm from) is even worse than that! It sometimes feels like you're watching a two-hour-long commercial break.. From what I've noticed, the problem is that no matter how many times you tell a client that you should use product placement in a more subtle way, it never works. Clients still want to see their logos on half of the screen for minimum 10 seconds, because their bosses expect them to do so - they have to point and say, "See, that's what all those hundreds of thousands went for! That was money well spent!". But that definitely characterises the level of our advertising and marketing - we still have a long way to go. “Blatant” is a word not strong enough. :-D

But I have to admit that product placement in Russian films (where I’m from) is even worse than that! It sometimes feels like you’re watching a two-hour-long commercial break..

From what I’ve noticed, the problem is that no matter how many times you tell a client that you should use product placement in a more subtle way, it never works. Clients still want to see their logos on half of the screen for minimum 10 seconds, because their bosses expect them to do so – they have to point and say, “See, that’s what all those hundreds of thousands went for! That was money well spent!”.

But that definitely characterises the level of our advertising and marketing – we still have a long way to go.

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