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We highlighted a BMW advert a few weeks back where Content played second fiddle to Placement, with a BMW mockingly towering over an Audi billboard, answering it’s call.

As we said then, very aggressive, very American. But what if you were to go somewhere else? Somewhere like American but without the bravado?

Yup, it’s Canada – Montreal in fact – where a paint company promoted their “recylced paint scheme” with a genius bit of billboard work, recycling the Apple paint spills, and again making Placement the king.

We’re being bombarded by around 3,000 adverts a day, so it’s obvious that traditional media placement isn’t going to be enough. Thinking Differently is the order of the day, and if you can convey your message in an innovative manner you can be confident of breaking through that noise and leaving a mark on the consumer.