18 May
2009

Slim Shady – In Augmented Reality

Last week saw the launch of an augmented reality (AR) competition for the launch of Eminem’s new album “The Relapse”. We put this site together in the Outside Line offices, and we’re pretty proud of it – in what we’re pretty sure is a world first, it’s an online AR talent competition, where users can log on, create a 3D “E”, which they can then spray paint and enter into the running for prizes.

The first round of the competition has already passed, with a trip to Detroit being dished out last week courtesy of Universal Music. The next round is open, and we’ve been promised another amazing prize will be awarded over the next month – watch the screencast above to see how easy it is, and then head over to the site to enter.

posted by admin at 15:53   _comments (4)

4 Responses to “Slim Shady – In Augmented Reality”

May 18th, 2009

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  1. 3 Trackback(s)

  2. May 20, 2009: Eminem Augmented Reality Competition | Digital Buzz Blog « Jax Rant [ wonderings on the web ]
  3. May 23, 2009: Wirtualne graffiti, czyli powiększanie rzeczywistości — Blogg /Eklektyczny/
  4. Aug 10, 2009: Augmented Reality campaigns | Frontiering Talk

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