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I find the RSS feed for The New York Times Technology section a daily source of joy. It’s always interesting, the writing is exemplary and the content is always relevent. And none more pertinent than in their recent piece on Tweeting Your Way to a Job, which details the ongoing trend for companies recruiting people into social media positions, and the tribulations that some people will go through to get them.

Outside Line were one of those companies. And when I came in for my first interview here almost 5 months ago I realised I was one of those people. So once a second interview was confirmed, and while waiting for a working brief to be sent through, I set up a secret Twitter stream where I could capture my work in progress for the presentation I was preparing. Thinking back to my Maths GCSE, and how “showing your working” was important as the answers themselves, my thinking was that Twitter was the perfect tool to capture a stream of consciousness.

I came, I saw, tweeted. And bagged a job.

And the learning? Twitter is a tool, not an idea. So if you’re using it to find the dream job, find some way of tailoring it towards to role itself – build a Flickr page of images you’ve found that might inspire the company, record a YouTube video of you using their products, set up a Tumblr of what you think will be relevent articles to your new position.

Be creative. Don’t just use technology for technology’s sake.