Archive for January, 2011
15 January
2011

Outside Line enter The Vzaar Video Festival

We have selected four of our online videos, that we’re most proud of, to be entered into The Vzaar Video Festival, to be judged by Academy Award winning director Oliver Stone.

The winners will be announced on 18th July. Our entries are posted below:

1. The DJ Cheeba video took Beck’s Vier’s series of creative collaborations to a new level of innovation. This ground-breaking live performance used Beck’s Vier taps to trigger audio samples and lighting effects across 600 LED-lit Beck’s bottles. The video performance went viral, reaching over 4.6 million consumers and generating over 2 million views.

2. As part of our ‘Friends of Butter’ campaign for Anchor & Lurpak, we created this short animated film to explain why marge is not quite as wholesome and healthy as people might believe and will never taste as good as real butter.

3. To promote the UK launch of SoBe, a health and energy drink owned by PepsiCo, we created a mini-series of documentaries on location in Miami. The film follows UK BRIT Award winner, Ellie Goulding as she embarks on a journey into the heart of South Beach culture. This first episode racked up over 22,000 views in its first two weeks on YouTube as well as garnering a wealth of positive user feedback.

4. We designed and built a fully functioning Rube Goldberg machine to bring Sure for Men’s 2010 World Cup promotion to life. Through a series of chain reactions, the viewer experiences a journey across the world; past famous landmarks of competing nations, as well as revisiting some classic World Cup moments in the build up to a final sweepstake result.

Check this out
posted by Rob at 10:16   _comments (0)