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Contagion via Max

To promote Steven Soderbergh’s latest film, Contagion, microbiolgists and immunologists created a bacteria messageboard in an abandoned storefront window. On 28 August, two large petri dishes were inoculated with live bacteria including penicillin, mould and pigmented bacteria, and almost overnight have revealed the true Contagion.

This caused a pun-infection around the office that quickly spread until everyone was at it:

“Going viral” – Max

“Petri-fying” – Matt

“Whoever thought of that idea is one fungi.” – Jamie

“This makes marketing look diseasey” – Tom

Androp – ‘Bell’ via Rob

To promote their new single ‘Bell’, Androp have released this game which creates an animal from your tweet. The longer your tweet, the bigger the animal (from a mouse to a giraffe) and that becomes your character within the game… for every obstacle you hit you lose characters from your tweet. Try to get through the game with your tweet intact, or failing that, send a friend a nonsensical one.

ASOS Urban Tour via Wisker

We’re loving seeing the increased sophistication of interactive videos and this example to promote ASOS’ latest menswear line is a great example! These videos travel to different cities to showcase different subcultures of some of the world’s major cities… featuring dancers in London, to skaters in Paris.

Onefeat via Amy

Choose a mission. Do the feat. Share the greatness.

Variations of this have been done before, but this is the nicest version we’ve seen. Complete missions, post photos of yourself doing them and score points… and we all know points mean… very little, but it’s fun and you can compete with friends. Get involved.