The advertising space during Superbowl Sunday is famously the most expensive on the planet.
The price of a 30-second slot can run to more than $2.5million – a figure only justified by the event’s equally gargantuan viewing figures. Last year’s Superbowl officially became the most watched piece of television in history with a staggering 111 million viewers, so there’s no denying the prestige of the slot. However, when you’re spending over $83,000 a second, you’d better make sure that what you’ve got is worth watching.
Historically, Superbowl ads tend to be some of the most flamboyant and outlandish ever created. This year, however, it seems major advertisers are jumping aboard the social bandwagon, using interactive methods to bridge the gap between traditional TV advertising and its cutting edge digital counterpart.
Outside Line’s own Ronnie Crosbie has just written a piece on the subject for online marketing gospel The Wall. Click here to read it in full and see what everyone will be talking about come Sunday 5 Feb.