It’s generally accepted that social media changes the way organisations interact with their customers, but without the right expertise it’s not always obvious how to make the most of this.
How exactly should a company go about dealing with its customer base in an environment that is, by its very nature, public and intended for sharing? What is the best way to go about rewarding loyal fans, and what areas need to be addressed in the event of a crisis?
These are all tricky questions, and ones that are vital to get right if your organisation is to succeed in the social media universe. Thankfully, finding out the answers needn’t be a stab in the dark.
On 29th March, our director Lloyd Salmons will be speaking at The Social Customer 2012 – the UK’s leading conference on social customer engagement. Appearing alongside British Gas Social Media Manager Laura Price, Lloyd will be discussing the best ways for large companies to tackle the issues of customer service, digital marketing and social CRM in the modern digital era, and you’re all invited to come and join the party (and by party, we mean interesting and informative e-business conference).
The event is being hosted by renowned social media consultancy blog Our Social Times, and takes place from 9am – 5pm at Prospero House, London, SE1 1GA. Also speaking on the day will be representatives from BT, Citibank, M&S and CapGemini, among others, making this a great day of talks that’s sure to bring a new insight into the online workings of some of the UK’s largest companies.
To see the full program of talks or to book tickets, head over to the event’s official website.
We’ll see you down the front.