Yesterday, we launched ‘FoodBeats‘, an online music tool for Lurpak® in partnership with Last.fm. And what better way to celebrate than use the tool just how we intended – by creating some culinary delights and listening to some tunes!
As we’re not fortunate enough to have an oven (microwaves really don’t count), we bought in a variety of ingredients, and challenged the office to make the perfect sandwich.
What did we learn from the experience? Well, it’s pretty difficult to prevent a free-for-all when you’ve got 60+ people trying to make themselves a sandwich. But most of all, FoodBeats really is great for providing the soundtrack to your cooking (or sandwich making) experience. Thanks to Last.fm, some pretty awesome tunes came up on the playlist. No more butter-covered fingers all over the laptop keys as you search for a track!