It’s not every day an account we’re working on gets voted one of the top 100 social brands in the country. Actually, make that one of the top 20 social brands in the country. Oh, and make that two accounts we’re working on…
Yup, according to top social agency Headstream – who published their second annual roundup of the UK’s most socially effective brands this morning – both Lurpak and Cravendale have exploded into the top 20, beating off such giants as Ford, Marmite, Google and last year’s no.1, Dell.
What’s more, this represents two out of only five FMCG brands in the top 25 results, with no other dairy brands even breaking the top 100! Needless to say, we’re very proud.
The Social Brands 100 list was drawn from an initial crowdsourced pool of 300 nominated brands, with the final results calculated using a combined ‘data score’ from social media monitoring firm Brandwatch and a ‘panel score’ from a panel of top industry judges. This panel included Twitter’s UK head of sales Bruce Daisley, and judged each brand in a number of key areas such as their success in creating a credible community and their prioritizing of fans’ needs over the brand’s own.
A huge thank you goes out to all our staff working across these two accounts and everyone else who helps make Outside Line one of the top social agencies out there.
Next year we’re aiming even higher, with even more of our brands in the top spots. Make sure you come and join us…