Archive for June, 2012
29 June
2012

Murraymania!

To coincide with this year’s dose of strawberries, Pimm’s and chronically frayed nerves at Wimbledon, we’re delighted to announce the launch of a brand new website for the British no. 1 and World no. 4 tennis star Andy Murray.

The new-look andymurray.com is a one-stop destination for all the latest news, videos and updates on Andy’s career (including his current Wimbledon campaign!)

The site has been built to work across all browsing platforms and is fully optimised for mobile, with a responsive design that automatically adjusts to the width of the screen for optimum display.

A big well done to all the Outside Liners involved in bringing the project to completion – from design to build – in just over two weeks!

Click here to see the site in action.

Check this out
posted by Alex at 13:51   _comments (0)
27 June
2012

Synchronised wardrobes

Tony and Alice made a special effort today. Well done guys.

Check this out
posted by DanF at 15:42   _comments (0)
25 June
2012

FWD

Microsoft release ‘Surface’

Microsoft made a big song and dance about their tablet release. It certainly sounds like an impressive machine (though you’d be hard pressed to tell from the promo video above!) It has a few unique features, but will it be enough to compete with the iPad? We’ll have to wait and see.

Take a look at the Surface here.

Contactless payment at Isle of Wight Festival

Isle of Wight Festival logo

13,000 ticket holders at this year’s Isle of Wight Festival were given Mastercard PayPass wristbands, which could be topped up and used to enter the event and purchase food over the weekend. They could even set an auto top-up feature – pretty handy if you suddenly find you’ve lost your change in the mud!

A shame the festival was such a washout – with that much rain contactless payment was probably the last thing on many festival-goers minds…

Read more here.

Tweet for tea

Short of change but still fancy an iced tea? This vending machine in Cape Town allows you to pay with a tweet.

Read more here.

Code Club

Code Club is a free after school program which teaches children how to code – a great idea we’ll sure you’ll agree. This volunteer interview video features one or two famous faces…

Learn more about Code Club here.

Check this out
posted by DanF at 11:57   _comments (0)
18 June
2012

FWD

Were you out about on the internet last week? We were.

Moving out posters

Ikea moving out boxes

Ikea created posters that doubled as storage boxes and could even be transformed into a fully functional chair! The campaign led to genuine increases in store traffic and sales, while providing potential customers with a useful free resource.

Read more here.

Coldplay LED wristbands

Whether you’re a fan of their music or not, you can’t deny Coldplay’s recent live shows have been visually spectacular. LED wristbands were given to fans as they enter the venue, which were later activated by radio signal to transform the audience into one giant light show.

Coca-Cola security cameras

Another sickly sweet Coca-Cola ad showing some smile-inducing moments captured on CCTV. Real or staged? You decide.

Don’t mess with The Oatmeal

The Oatmeal

Hugely popular online comic The Oatmeal was threatened with a questionable lawsuit and demanded to pay $20k in damages to someone who was posting his work without permission. The comic’s author decided to ignore the legal challenge, and instead raise the equivalent sum for charity. He managed to raise the initial $20k in just 64 minutes, and to date has raised over $170k. Brilliant.

Read the full (rather hilarious) story here.

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posted by DanF at 13:57   _comments (0)
11 June
2012

FWD

Here’s some internet nuggets that grabbed our attention last week.

Airtime

The latest venture from Sean Parker (of Napster and Facebook fame). It’s essentially live video chat using Facebook, but anĀ interesting twist is theĀ ’Chat Roulette’ style feature, which connects you with random users who share similar Facebook interests. Will it end up being full of hilariously inappropriate internet trolls? Only time will tell…

Airtime official website

Advertising on cup sleeves

Cup sleeves

Y&R Dubai came up with this innovative approach to drive awareness of the Gulf News newspaper – each hour the top headline is printed onto a coffee cup sleeve.

Click here to read about it

MaKey MaKey

Fun kickstarter project – turn pretty much anything you like into a keyboard or controller. Including people. And bananas.

MaKey MaKey official website

Virtual clothes

Tesco virtual clothes

Tesco have begun promoting their F&F clothing range in smaller London based stores, using AR platform Aurasma. The range is displayed in a virtual shop window, allowing passers-by to purchase directly from their phones.

Read more about it here

A (NSFW) ode to internet trolls

‘Dedicated to hard working internet trolls everywhere. Love ya, keep on trollin’!’





Check this out
posted by DanF at 14:10   _comments (0)
6 June
2012

FWD

Time for our weekly roundup of digital talking points that had the office nattering around the water cooler…

Thunderclap your tweets

Submit your tweet to Thunderclap. Get people to ‘back it’. Then, if you reach enough support during the time limit, everyone tweets the same message in unison increasing its reach and viral potential.

A simple concept that’s still in its beta phase, but effective nonetheless.


Social media with a conscience from Smirnoff

A fantastically innovative idea from two students of the Miami Ad School. Buy your friends a cab ride home to stop them drinking and driving, and earn rewards in the process.

Boys with toys

Handheld projection mapping? Where do we get our hands on one of these for the office?

Dove bring the positive

Dove’s Ad Makeover campaign finally lands in the UK, converting negative, self-conscious and deprecating Facebook ads into positive, motivational ones.


A touchscreen with buttons?!

Tactus technology promises the feel of real buttons without sacrificing any of the functionality of a touchscreen. Could this be the future of modern smartphone and tablet technology?

Check this out
posted by Alex at 14:36   _comments (0)