2012
FWD
Time for our weekly roundup of digital talking points that had the office nattering around the water cooler…
Thunderclap your tweets
Submit your tweet to Thunderclap. Get people to ‘back it’. Then, if you reach enough support during the time limit, everyone tweets the same message in unison increasing its reach and viral potential.
A simple concept that’s still in its beta phase, but effective nonetheless.
Social media with a conscience from Smirnoff
A fantastically innovative idea from two students of the Miami Ad School. Buy your friends a cab ride home to stop them drinking and driving, and earn rewards in the process.
Boys with toys
Handheld projection mapping? Where do we get our hands on one of these for the office?
Dove bring the positive
Dove’s Ad Makeover campaign finally lands in the UK, converting negative, self-conscious and deprecating Facebook ads into positive, motivational ones.
A touchscreen with buttons?!
Tactus technology promises the feel of real buttons without sacrificing any of the functionality of a touchscreen. Could this be the future of modern smartphone and tablet technology?
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