2012
FWD
Were you out about on the internet last week? We were.
Moving out posters
Ikea created posters that doubled as storage boxes and could even be transformed into a fully functional chair! The campaign led to genuine increases in store traffic and sales, while providing potential customers with a useful free resource.
Coldplay LED wristbands
Whether you’re a fan of their music or not, you can’t deny Coldplay’s recent live shows have been visually spectacular. LED wristbands were given to fans as they enter the venue, which were later activated by radio signal to transform the audience into one giant light show.
Coca-Cola security cameras
Another sickly sweet Coca-Cola ad showing some smile-inducing moments captured on CCTV. Real or staged? You decide.
Don’t mess with The Oatmeal
Hugely popular online comic The Oatmeal was threatened with a questionable lawsuit and demanded to pay $20k in damages to someone who was posting his work without permission. The comic’s author decided to ignore the legal challenge, and instead raise the equivalent sum for charity. He managed to raise the initial $20k in just 64 minutes, and to date has raised over $170k. Brilliant.
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