Blog

Vyclone

Vyclone is an app that allows a group of people to film the same events, turning the raw footage into an edited film made up of multiple angles. The app can either put everything together for you, or you can edit the raw footage yourself. Simple and effective.

Find out more on the Vyclone website.

Hijack

Meat Pack, a sneaker store in Guatemala, created a promotion and accompanying app which targeted customers based on their location. The app offers a discount starting at 99% to people currently in competitors stores, decreasing by 1% every second. An innovative way of ‘hijacking’ competitors customers.

WeΔther

WeΔther uses your location to offer you wardrobe suggestions based on the weather. The suggestions link to retailers should you wish to buy. Super simple, super awesome.

Check out WeΔther here.

Perception

To promote the US TV show, Perception, they created an interactive billboard in New York that could be manipulated by passers by, creating visual effects as well as sounds that related to the show itself. It created enough impact to slow down and even stop the usually hectic NYC pedestrians.

Fußball+

As part of a Google+ Hangout hackathon, rehabstudio created an 8-player WebGL Fußball game using the Google Hangouts API. Great stuff!

Take a look at Fußball+ here.

Google Play: Tests

Continuing in the same intriguing style as the Chrome test videos, Google have created a series demonstrating the cloud syncing abilities of ‘Play’. You can find out more about Google Play here, and see the rest of the test videos here.

Google Chrome: Web Lab Experiments

Sticking with Google, they’re continuing their Chrome Experiments with a year-long public exhibition at the Science Museum in London, bringing together physical and digital in some really interesting ways.

Find out more about Chrome Web Lab.

Sonic Notify

Sonic Notify is an incredible (and slightly terrifying) platform that allows media to be delivered to a smartphone via ultra high-frequency audio signals. Imagine you’re at a concert, and at the end your phone vibrates. You take it out of your pocket, and you have a special thanks from the band, with a promotional offer attached. All triggered by an inaudible sound played with the music.

Check out Sonic Notify yourself here.

Facade Printer

A robot that works much like an inkjet printer – except it’s designed to paint graphics onto walls. The process is automated and controlled by simple software. This technology will no doubt evolve over time, perhaps replacing the need to scaffold buildings to place advertising or graphics.

Find out more about the Facade Printer here.

London Eye ‘Olympic Positivity Lightshow’

The London Eye will be transformed into a giant Olympics sentiment analysis tool, being lit up each night of the games to show positive/negative sentiment on Twitter. I wonder how much it will light up during commuter hours…

See the BBC News article on the London Eye Olympic Positivity Lightshow.

Nike Shoe Boxxxx Facebook App

Tapping into sneaker enthusiasts love of collecting, Nike Sportswear Japan have developed a Facebook app that allows users to collect and swap virtual shoes. The app tells the story behind sneakers, whilst rewarding users with points for their collection.

See the Nike Shoe Boxxx Facebook App for yourself.

Self-Playing Piano takes song requests from Twitter

Stanley the piano is a fascinating musical instrument. He’s managed to learn how to play songs from everyone performing at musical festival ‘Capital Hill Block Party’, and you can request songs simply by tweeting at him. Well done, Stanley.

Meet Stanley the piano.

The internet was kind to us last week. Here’s some of our favourite nuggets of goodness.

More Gymkhana madness

Part five of Ken Block’s (DC Shoes owner and rally driver) Gymkhana series. This time we’re taken on a visually stunning tour of San Francisco, where he shows off yet more of his utterly insane driving skills.

Lego Builders of Sound

To promote the new Lego Star Wars range of toys, a ‘barrel organ’ was created completely from Lego bricks and characters. When the barrel organ is turns, it plays the Star Wars theme.

How far will you go for a free snack?

Australian brand Fantastic Delite wanted to find out. So they built a vending machine dishing out various tasks for the public to perform in exchange for a tasty treat. From hitting a button on the machine 100 times (which eventually rose to 5,000!) to standing on one leg and dancing in the street, it seems people will do nearly anything for free swag.

The V Motion Project

Hook up a Kinect to some music production software and what do you get? Something like this…

More behind the scenes info here.

Perfect Curve’s Digital Strategy

“Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for Siobhan to explain her strategy”. Who else has heard industry folk making just as much sense as this? ;-)

O2: Relaxed Community Management

O2 had all sorts of network problems last week. But it seems they loosened the reigns on their Community Manager, providing us with some entertaining tweet exchanges. Nice work shifting the focus onto O2 lols and away from having no phone signal!

Read some of the best tweets here.

Following the huge success of our Lurpak sprout teatowel giveaway last year, we’ve continued the activity to offer fans the chance to win an ‘Homage to Summer’ Apron designed exclusively for Lurpak by British designer Stuart Gardiner. The apron features handy tips, recipes, seasonal ingredients and facts about summer foods.

Each week there are 100 aprons up for grabs, and the promotion runs for 4 weeks until early August. Consumers can enter via Facebook tab here.

The activity will be supported by bloggers, media and influencers across lifestyle, design and food in an outreach campaign, and has already received coverage in Brand Republic and Campaign.

The campaign is also supported by Facebook media spend and ongoing activity across our owned channels.

Google pull out all the stops

We’ve been getting pretty excited since the announcement of Google’s Project Glass, but this live demo really kicked our “just shut up and take our money!” thoughts into overdrive. Skydiving, backflipping, abseiling-whilst-Google Hangout-ing madness.

Build stuff with Lego, in Chrome.

Sticking with Google, they created this rather fun demonstration of Chrome’s abilities, allowing you to build things with Lego. Who doesn’t love playing with Lego?

Build with Chrome.

Canon Mixed Reality Headset

Pretty impressive tech from Canon, with plenty of potential uses – the most obvious being to train engineers and technicians to work on complicated machines. We’re sure we’ll be seeing some fascinating uses of this technology over the coming months.

Gilt taste

The iPad is great to use in the kitchen, with a whole host of recipes and cooking apps at your fingertips. What’s not so great is when you’re in the middle of a recipe, your hands are covered in flour and eggs, but you need to scroll or turn a page. It’s a classic problem, which this app solves by using the front facing camera and simple gesturing.

Read more here.

Foodmood

A really interesting app that measures food sentiment across the globe, via tweets. You can drill down to individual countries, and there’s plenty of things to play with.

Check it out here.