2012
Lurpak Stuart Gardiner Apron giveaway
Following the huge success of our Lurpak sprout teatowel giveaway last year, we’ve continued the activity to offer fans the chance to win an ‘Homage to Summer’ Apron designed exclusively for Lurpak by British designer Stuart Gardiner. The apron features handy tips, recipes, seasonal ingredients and facts about summer foods.
Each week there are 100 aprons up for grabs, and the promotion runs for 4 weeks until early August. Consumers can enter via Facebook tab here.
The activity will be supported by bloggers, media and influencers across lifestyle, design and food in an outreach campaign, and has already received coverage in Brand Republic and Campaign.
The campaign is also supported by Facebook media spend and ongoing activity across our owned channels.
Social Media Channels