Blog

FoodBeats, the online music tool we launched for Lurpak® in partnership with Last.fm, has just been awarded Silver at The Lovie Awards in the Food and Beverage category.

FoodBeats uses Last.fm’s unique scrobbling technology to provide users with music recommendations to fit with what they’re cooking up in the kitchen.

We also partnered with recipe network, Foodily, to further enhance the campaign’s foodie credentials by suggesting recipes for complementary dishes and serving up connoisseur tips like adding a touch of chocolate to a chilli con carne.