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Outside Line has been shortlisted three times by leading digital trade publication, New Media Age (NMA) in its annual NMA Effectiveness award ceremony.

Recognised in the NMA best in ‘Music’ category: Sir Paul McCartney’s Memory Almost Full digital campaign has been a tour-de-force since its launch last year in promoting both the latest release and the legend behind the music. With lots of exclusive content, news, behind-the-scenes, diary and video updates – Memory Almost Full has been innovative in its use of digital channels and allowed fans to get up close and personal like never before with McCartney for his new album.

Multi-award winning digital music tutorial service, Now Play It, continues to be an industry and crowd pleaser with its unique offering of real music learning taught by the international top selling artists themselves. Nominated for best in ‘Music’ and ‘Best use of web’ categories, the leading website has gone from strength to strength with hundreds of artist videos, key record labels signed on and brand partnerships including the Arts Council.

The NMA Effectiveness Awards 08 takes place at the London Grosvenor House Hotel on 26th June.

Fingers crossed for the big night! =)

Outside Line and Cravendale celebrated today as its site MilkMatters.co.uk was billed as the website of the week by the influential digital industry magazine, New Media Age.

Rating it 25/25 top marks for creative content, NMA was suitably impressed with how Cravendale’s brand has been cleverly brought to life digitally with something useful or “damn good fun” for everyone to get involved in.

Milkmatters.co.uk definitely has a lot to offer whether it’s the breakfast recipes inspired by Cravendale, downloadable cut-out masks or ringtones based on heroes Pirate, Cyclist and Cow. Feel like Van Gogh today? Try drawing your own masterpiece fit for framing on the fridge or join in the latest ‘Make the tea’ craze with your work colleagues, with the chance of never having to make the tea again. Not forgetting the options to create your own version of the TV advert or editing together clips of your personal hilarious ‘Milk!’ moments for YouTube.

Thanks for the nod, guys, we like it too!

For the full NMA article, click onto this link…

Hot on the heels of the ‘Digital Achievement of the Year’ accolade at last week’s Music Week 08 ceremony, Outside Line received a call from New York with the news that ‘Now Play It’ has indeed also just been nominated at the distinguished 12^th Annual Webby Awards.

Fondly referred to as the ‘Oscars of the internet’, nowplayit.com is up for the best in ‘Music category’ Webby nod amongst four other music related sites. This year there were 300 short-listed nominees from a total of over 8,000 entries. With judges for the most sought after digital ‘Webby’ gongs ranging from Beck, David Bowie, Matt Groening, to Sir Richard Branson and Harvey Weinstein on the panel. The Webby Award winners will be announced on May 6^th 08.

As a 2008 nominee, Now Play It is also up for the ‘People’s Voice Award’ so we need all of you and your friends’ voting Now Play It in the website section. It takes a minute for you to add your vote, go to http://pv.webbyawards.com/

Voting closes May 1^st 08.

Thanks for your continued support! =)

Last week was a big one for Outside Line’s Now Play It, as the team put on their best suits and gowns and went down to the Grosvenor House Hotel in London for the annual Music Week Awards ceremony.

Now Play It was honoured to be nominated for two of these awards and we’re thrilled to announce that we won the award for ‘Best Digital Achievement of the Year’. The prestigious gong will add to our previous win for the BT Digital Music Award for ‘Best Digital Service’ last winter and signifies the continuing successes of NOWPLAYIT.COM.

Since launch last June, Now Play It has worked hard to create the best digital music tutorial service on the market. Providing aspiring musicians and fans the chance to get as close as possible to learning their favourite songs taught by the actual artists who wrote them. With real music and real teaching techniques. Making it accessible, instant, rewarding and most importantly fun to learn music.

Acts like Sir Paul McCartney, KT Tunstall, The Bravery, Plain White T’s, Supergrass, Dandy Warhols, Sham 69, Deep Purple, Blur, Reuben, are just a few of the international artists who have been inspired to teach fans and open up on their approach to being a musician and as well as sharing the personal stories behind the songwriting.

Outside Line and the Now Play It team would like to say a huge thank you all for the support… here’s to another great year of success!

It’s been exciting times inside the Outside Line towers since we kicked off the new year (what… we’re in April already?!) and this last week has been even more significant with the acquisition of our sister company, Mash International.

As a dedicated team headed up by the lovely Isabelle, our new international division will lead the company’s global projects and campaigns using their expertise and knowledge across key local countries within Europe and beyond.  True insight, cultural understanding and more importantly relationships with bloggers in situ of their respective countries are invaluable!

With past campaigns for top entertainment players like Universal Pictures, 20th Century Fox, Disney Interactive, Sega Europe, amongst others – Outside Line International is set to develop new creatives and strategies in conjunction with our current and future projects and offer better resources/services, maintaining the consistent and seamless level of quality of comms globally.

We’re in the process of planning, so stay tuned to see the fruits of our labour soon here on the blog.