Like a contemporary golden ticket, Nestlé has fitted several Kit Kats with GPS devices. When activated, the devices will guide the Nestlé team to deliver a £10,000 cheque to each lucky winner of the ‘We Will Find You’ competition.
Founder of the Mumsnet community, Carrie Longton, shares tips for budding entrepreneurs looking to set up their own digital start-ups, and muses on what makes a great brand partnership work with mums in mind. Watch the interview with Carrie here.
Our very own Ronnie Crosbie recently pondered ‘Does the Internet of Things have a home in the UK?’
The Internet of Things being a complex system that will create value from the information given up by our fridges, cars, house plants and bicycles along with everything else.
Companies can now match their customer data, including email addresses, to Facebook’s information. This exciting new change will enable advanced ad targeting and behavioural insights.
With 36% of people expecting brands to use their social profile to target their messaging with more relevance, this is a boon for both consumers and brands.
To support their new savoury snack range, Kellogg’s have opened a ‘Tweet Shop’ in London, allowing customers to ‘pay’ for their snacks with a tweet from their own accounts. Read more about this tweet for a treat initiative.