Our news highlights from the past few weeks.
Facebook introduced timelines for brands, bringing brand pages in line with individual user profiles following the recent design changes. Timelines give brands a more visually impactful page with the addition of a ‘Page Cover’ banner, and provide some new features such as the ability to ‘pin’ a post to the top of the page. There’s also a new customer service feature that can be activated, allowing users to talk privately and directly with brands.
Timelines give brands the opportunity to tell the story of their history, filling in important milestones in their development and business. Visitors can scroll back through time to see these key events, be it the year they were founded or a previous advertising campaign.
Many brands are already using Timelines which become mandatory from 30th March. Our own clients, Lurpak and Glenrothes have made an early start, showcasing their current above the line campaigns and heritage.
Explore further at https://www.facebook.com/TheGlenrothes and https://www.facebook.com/LurpakButter
Absolut x Instagram
Alcohol brand Absolut recently launched a promotion using iPhone photography app Instagram. The competition gives participants the chance to win a limited edition bottle of Absolut designed by renowned artist Jamie Hewlett. Entrants take a photo of something that sums up London’s great features, adding an #absolutlondon hashtag.
The ever popular app is a great way for brands to tap into the creativity of their audiences, generating lots of branded assets in the process.
Find out more at http://www.ukstreetart.co.uk/absolut-london-instagram-competition/
Prepare for Pinterest
The buzz tool everyone in the digital sector’s talking about at the moment is Pinterest, a platform that allows users to compile a virtual scrapbook of pictures, ranging from products they like to things that inspire them, and everything in between. Many brands are already jumping on board, seeing it as a great way to give a visual representation of their positioning.
During London Fashion Week, Harrods created a Burberry board, inviting their audience to like or ‘pin’ clothing items that they most wanted to see the store sell. The most popular item then hit the shelves.
Take a look at http://pinterest.com/source/harrods.com/
London Fashion Week
On the topic of London Fashion Week, it was great to see some brilliant examples of brands using technology to various degrees. From rechargeable handbags for smart phones to live Twitter streams and video broadcasts, the week’s events set the mark for the digital teams of its international equivalents.
Take a look at http://www.dontpaniconline.com/magazine/technology/lfw-goes-tech-in-2012
Breakfast giants Kellogg’s recently showed how extensive and reactionary their buzz monitoring is. Rock star Tim Burgess tweeted to say that he’d come up with a name for a new cereal and joked that he was available if Kellogg’s were interested. Shortly after, the brand created a one-off limited edition box of cereal based on Burgess’ idea which he went on to tweet a photo of, gaining lots of coverage across the marketing and music press.
Read more at http://www.adweek.com/adfreak/kellogg-creates-totes-amazeballs-cereal-response-single-tweet-138447
Female Behaviour Online
Last week, our very own Lloyd and Ronnie took to the pages of the Guardian online to talk about differences in the behaviours of men and women online and how the sexes respond differently to certain types of communications.
Have a read over at http://www.guardian.co.uk/media-network/media-network-blog/2012/mar/02/female-species-more-digital-male