Late news that you may have come across already – earlier this month, after a pitch process filled with many a late night, we were informed that we’d won the digital account for the UK’s biggest dairy brand Lurpak.

We’re well chuffed with this, and can’t wait to get cracking, bringing Lurpak into the social media sphere and coming up with some killer digital ideas for the kings of butter.

The rumours going round are that it was the “Your Team” slide, which featured us all cooking breakfast on a Saturday morning, that pushed us over the edge. Although this may be someone just spreading it a bit thick …

The Aussies had forgotten that they were 8 hours ahead of the UK – so during the day, when most want to view this webcam, it’s their night time!

However, the Aussie website has given us some assuring advice, “Be patient and you’ll see their eyes jumping around”.

How exciting is that?! Not very. Well, it could be – if you’re a Marsupial Lion.

We highlighted a BMW advert a few weeks back where Content played second fiddle to Placement, with a BMW mockingly towering over an Audi billboard, answering it’s call.

As we said then, very aggressive, very American. But what if you were to go somewhere else? Somewhere like American but without the bravado?

Yup, it’s Canada – Montreal in fact – where a paint company promoted their “recylced paint scheme” with a genius bit of billboard work, recycling the Apple paint spills, and again making Placement the king.

We’re being bombarded by around 3,000 adverts a day, so it’s obvious that traditional media placement isn’t going to be enough. Thinking Differently is the order of the day, and if you can convey your message in an innovative manner you can be confident of breaking through that noise and leaving a mark on the consumer.

News coming over from the US suggests that TV advertisers are beginning to fight back in their battle against the PVR, with Tivo announcing they’re selling “banner space” targeted at those people who fast-forward through the advertising breaks on their pre-recorded programs.

You might remember the tech community guffawing when CEO of Turner Broadcasting said “anytime you skip a commercial you’re actually stealing the programming” back in 2002, and it’s surprising it’s taken those involved so long to get their act together. These targeted commercials are relevant to the media and context they’re being found, with smart “skipping ads” executions no doubt being fired around the brainstorming sessions of the modern day Sterling Coopers of the world.

In this new media landscape, the power of advertising on TV is nowhere near as strong as it once was, but it’s interesting to see they’re not willing to give up the ghost just yet. Like Jurassic Park, the dinosaurs might well be making a comeback …