Late news that you may have come across already – earlier this month, after a pitch process filled with many a late night, we were informed that we’d won the digital account for the UK’s biggest dairy brand Lurpak.

We’re well chuffed with this, and can’t wait to get cracking, bringing Lurpak into the social media sphere and coming up with some killer digital ideas for the kings of butter.

The rumours going round are that it was the “Your Team” slide, which featured us all cooking breakfast on a Saturday morning, that pushed us over the edge. Although this may be someone just spreading it a bit thick …

Our South African motion wünderkid Kris Cook has knocked up “A Tale of Two Spreads”, an incredible piece of motion work for our recently launched Friends of Butter site. Friends of Butter aims dispel “unhealthy” myths around eating butter, with testimonials from top chefs extolling the virtues of using real butter rather than margarine. We’re hoping that this video does for the butter vs margarine debate what the Crisis of Credit animation did for the financial apocalypse.

Obviously, this is best enjoyed on our Vimeo page in it’s full HD glory.