Google+ Search results and SEO implications
Search king Google this month launched ‘Search Plus Your World’ where people logged in to their Google account and searching the internet see relevant content from their contacts on its social network Google+ as well as the wider web. Seen by many as a move to compete with Facebook and Twitter, the launch means that when someone searches ‘Garden Furniture’, they no longer just see sponsored links and natural search results determined by SEO, but any posts made by their friends on Google+ about the same topic. This increases the importance of brands considering a presence across Google+ if only to be amongst those top search results to then drive people out to official sites.
Most regular Facebook users will now be familiar with Facebook Timeline, a stylish upgrade to how individual profiles appear. As it starts rolling out across Facebook accounts, one brand and another developer are already playing with the new feature.
Business card printers Moo have partnered with the platform to allow people to order business cards based on their Facebook Timeline Covers. http://mashable.com/2012/01/05/facebook-moo-business-cards/
Meanwhile, marketing agency Definition 6 has partnered with the platform to turn people’s timelines into sentimental personal movies spanning a user’s lifetime on the social network. http://www.timelinemoviemaker.com
Towards the end of 2011 Facebook made a series of announcements including the now rolled out Facebook Timelines design for user profiles. A more interesting one for brands perhaps, was that of Facebook Actions, now starting to build in prominence. The platform now allows for developers to dabble in verbs, whereby someone using Spotify through Facebook needn’t type a status update manually informing their friends, because a ‘Mark’s listening to Madonna’ note is automatically published.
Learn about some of the initial partnering apps using Facebook Actions: http://venturebeat.com/2012/01/18/facebook-actions-rollout/
Advertising Within Facebook
New research by TBG suggests that a discount of up to 45% on cost-per-click Facebook advertising is being offered by Facebook when adverts point to another Facebook destination rather than an external site, an interesting revelation for brands running media campaigns on the platform to promote standalone websites away from it.
See a closer glimpse at the research at http://econsultancy.com/uk/blog/8699-50-off-facebook-ads-if-you-keep-users-on-site
Curators of Sweden
Some of the most interesting digital campaigns have come out of the travel industry, be it an airline’s random acts of kindness or a tourism board’s job of a lifetime offer. Curators Of Sweden is the latest creative use of social media, granting one resident of Sweden authorship of the country’s @Sweden account each week. A campaign of variety and collaboration, we think it’s a great way to tell the country’s many different stories.