6 June


Time for our weekly roundup of digital talking points that had the office nattering around the water cooler…

Thunderclap your tweets

Submit your tweet to Thunderclap. Get people to ‘back it’. Then, if you reach enough support during the time limit, everyone tweets the same message in unison increasing its reach and viral potential.

A simple concept that’s still in its beta phase, but effective nonetheless.

Social media with a conscience from Smirnoff

A fantastically innovative idea from two students of the Miami Ad School. Buy your friends a cab ride home to stop them drinking and driving, and earn rewards in the process.

Boys with toys

Handheld projection mapping? Where do we get our hands on one of these for the office?

Dove bring the positive

Dove’s Ad Makeover campaign finally lands in the UK, converting negative, self-conscious and deprecating Facebook ads into positive, motivational ones.

A touchscreen with buttons?!

Tactus technology promises the feel of real buttons without sacrificing any of the functionality of a touchscreen. Could this be the future of modern smartphone and tablet technology?

Check this out
posted by Alex at 14:36   _comments (0)
28 April


BBCify via Kelly

“BBCify mashes up TV and radio listings from the BBC with Spotify to create playlists of shows.

As well as new playlists for each broadcast, BBCify also creates magic playlists; a single playlist that gets updated every day with the latest tracks. Add a magic playlist to your phone, set it to sync offline and each morning you’ll awake to great playlists lovingly crafted by the awesome BBC people.”

Kelly swears by The Huey (of Fun Loving Criminal’s fame) Show… this will give you a playlist with Velvet Underground, James Blake and Al Green. Score.

Life in a Day via Tony

Another video that we’ve been waiting a long time to see, Ridley Scott’s ‘Life in a Day’ project.

“On July 24, 2010, thousands of people around the world uploaded videos of their lives to YouTube to take part in Life in a Day, a historic cinematic experiment to create a documentary film about a single day on earth.”

This film will attempt to navigate the cliff edge between being heartfelt and being cheesy – from this trailer we’re not so sure that it’s going to do it successfully but it’s still a great idea.

Cinemagraphs via Rob

Ok, so we’re not the only ones shouting about these this week. We love the re-cycling of a simple technology (ie GIFs) to make something new and great. This one seems to be the most popular in the office, but check out the full collection at From Me To You’s Tumblr.

NYC Photographer Jamie Beck

Royal Wedding Cereal

The obligatory Royal Wedding entry. Purely for the genius copy on each pack…”Put a monarch in your morning!”

‘Special Kate’s’ and ‘Wills’ Royal O’s’ gets our vote for best Royal Wedding merchandise.

Check this out
posted by Rob at 16:47   _comments (0)
4 March


JR’s TED Wish (via Gem)

Towards the end of last year, JR became the first street artist to win the TED Prize. The award for which is a nice chunk of cash ($100k) and the much coveted “One Wish to Change the World.” JR’s wish was this: “I wish for you to stand up for what you care about by participating in a global art project, and together we’ll turn the world…INSIDE OUT.”

Check out the Inside Out Project and watch JR’s TED Talk below (hard to remain anonymous while doing a TED Talk though)

PlaceKitten (via George)

We’ve gone cat crazy this week, from disguising our milk to fool the cats with thumbs (jog on, kitties) to this amazing kitten placeholder generator. Just add your dimensions to the url http://placekitten.com/ and you’ll get a perfect kitty placeholder.

This is what we got for http://placekitten.com/530/360 (530 x 360)

Charlie Sheen (via Welton)

For a man who’s potentially off his rocker, Charlie Sheen has taken the world by storm this week. ‘Tigerblood’, ‘Winning’ and a whole host of phrases are now ensconced in the language of the internets. Throw in a dubstep remix and the Outside Line office is on board.

I Wish This Was (via Nicola)

When I was 10, I wanted to get the council to convert a disused building into a giant den for me and my friends, to keep us from committing fictional mischief on our imaginary motorcycles. So I set about sending letters to the council outlining the plans, but not one got a reply. It would have been so much easier if we had these stickers, I could have spent more time creating actual mischief and less time writing letters!

Seriously though, this is a great project from installation artist, Candy Chang. The project, based in New Orleans, allows residents to have their say on the state of their city.

MINI World Record Campaign (via Rob)

How many elephants can you get into a MINI?

Four: Two in the front, two in the back.

How many giraffes can you get into a MINI?

None. It’s full of elephants.

Ok, so they didn’t try to get elephants into a MINI (unfortunately), but they did create a MINI world record by digitally cramming as many people as they could inside the MINI Countryman. Great Execution.

Check this out
posted by Rob at 17:49   _comments (0)
18 February


Red Bull Street Art View

There’s few brands in the world that can boast their own F1 team and air race. Their latest offering uses Google Street View to create a catalogue of street art around the world. As long as you can find it on Street View you can tag it. Needs a little more playing around with but the Flickr feature, which links images to the street view, could be interesting to provide a history of particular graffiti spots.

New Radiohead Album

They tried to sneak it out, but within minutes of it being released it hit our office stereo. Great new video too, Thom Yorke’s gone a bit David Byrne on us (see Talking Heads – Once in A Lifetime).


A jukebox consisting of 22 playlists of different genres, each playlist filled with 22 tracks, selected by specialized DJs from Amsterdam. 22tracks provides a quick overview of the latest music, promotes new artists and lets you discover new genres. Slick interface and the music is genuinely really good.


The first step on their journey to world domination is winning the quiz show, Jeopardy! (apparently).  Everyone seems to be hailing this computer’s win on Jeopardy! as the beginning of the end for humankind. We’re not worried… ask it the answer to life, the universe and everything and we bet you’ll still get the answer 42.


We’ve always been big fans of the online fashion stalking site, lookbook.nu, and we love Uniqlo’s take on the theme with their new site, Uniqlooks, where customers show off their on-brand style skills.

Check this out
posted by Rob at 17:56   _comments (0)