6 August
2012

FWD

Instant Direct Mail

It’s rare I get excited about direct mail, but this campaign for Pfaff Auto in Canada gives it a new lease of life. Imagine receiving a postcard featuring a shiny new Porsche parked on your very own driveway – pretty effective!

Sight

A short film by Eran May-raz and Daniel Lazo, a graduation project from Bezaleal academy of arts. Having seen what Google Glass is apparently capable of, it’s hard to imagine this isn’t a terrifyingly accurate look into our future.

This is Now

A visual tool that steams photos instantly from Instagram from major cities across the world.

See This is Now for yourself.

Slavery Footprint

A great use of HTML5 to create a survey raising awareness of slavery. Each question is interactive and engaging, making is far more interesting than your standard radio button survey. The result is undoubtedly powerful.

Check your slavery footprint now.

Check this out
posted by DanF at 08:50   _comments (0)
30 July
2012

FWD

Vyclone

Vyclone is an app that allows a group of people to film the same events, turning the raw footage into an edited film made up of multiple angles. The app can either put everything together for you, or you can edit the raw footage yourself. Simple and effective.

Find out more on the Vyclone website.

Hijack

Meat Pack, a sneaker store in Guatemala, created a promotion and accompanying app which targeted customers based on their location. The app offers a discount starting at 99% to people currently in competitors stores, decreasing by 1% every second. An innovative way of ‘hijacking’ competitors customers.

WeΔther

WeΔther uses your location to offer you wardrobe suggestions based on the weather. The suggestions link to retailers should you wish to buy. Super simple, super awesome.

Check out WeΔther here.

Perception

To promote the US TV show, Perception, they created an interactive billboard in New York that could be manipulated by passers by, creating visual effects as well as sounds that related to the show itself. It created enough impact to slow down and even stop the usually hectic NYC pedestrians.

Fußball+

As part of a Google+ Hangout hackathon, rehabstudio created an 8-player WebGL Fußball game using the Google Hangouts API. Great stuff!

Take a look at Fußball+ here.

Check this out
posted by DanF at 08:35   _comments (0)
23 July
2012

FWD

Google Play: Tests

Continuing in the same intriguing style as the Chrome test videos, Google have created a series demonstrating the cloud syncing abilities of ‘Play’. You can find out more about Google Play here, and see the rest of the test videos here.

Google Chrome: Web Lab Experiments

Sticking with Google, they’re continuing their Chrome Experiments with a year-long public exhibition at the Science Museum in London, bringing together physical and digital in some really interesting ways.

Find out more about Chrome Web Lab.

Sonic Notify

Sonic Notify is an incredible (and slightly terrifying) platform that allows media to be delivered to a smartphone via ultra high-frequency audio signals. Imagine you’re at a concert, and at the end your phone vibrates. You take it out of your pocket, and you have a special thanks from the band, with a promotional offer attached. All triggered by an inaudible sound played with the music.

Check out Sonic Notify yourself here.

Facade Printer

A robot that works much like an inkjet printer – except it’s designed to paint graphics onto walls. The process is automated and controlled by simple software. This technology will no doubt evolve over time, perhaps replacing the need to scaffold buildings to place advertising or graphics.

Find out more about the Facade Printer here.

London Eye ‘Olympic Positivity Lightshow’

The London Eye will be transformed into a giant Olympics sentiment analysis tool, being lit up each night of the games to show positive/negative sentiment on Twitter. I wonder how much it will light up during commuter hours…

See the BBC News article on the London Eye Olympic Positivity Lightshow.

Nike Shoe Boxxxx Facebook App

Tapping into sneaker enthusiasts love of collecting, Nike Sportswear Japan have developed a Facebook app that allows users to collect and swap virtual shoes. The app tells the story behind sneakers, whilst rewarding users with points for their collection.

See the Nike Shoe Boxxx Facebook App for yourself.

Self-Playing Piano takes song requests from Twitter

Stanley the piano is a fascinating musical instrument. He’s managed to learn how to play songs from everyone performing at musical festival ‘Capital Hill Block Party’, and you can request songs simply by tweeting at him. Well done, Stanley.

Meet Stanley the piano.

Check this out
posted by DanF at 08:49   _comments (0)
16 July
2012

FWD

The internet was kind to us last week. Here’s some of our favourite nuggets of goodness.

More Gymkhana madness

Part five of Ken Block’s (DC Shoes owner and rally driver) Gymkhana series. This time we’re taken on a visually stunning tour of San Francisco, where he shows off yet more of his utterly insane driving skills.

Lego Builders of Sound

To promote the new Lego Star Wars range of toys, a ‘barrel organ’ was created completely from Lego bricks and characters. When the barrel organ is turns, it plays the Star Wars theme.

How far will you go for a free snack?

Australian brand Fantastic Delite wanted to find out. So they built a vending machine dishing out various tasks for the public to perform in exchange for a tasty treat. From hitting a button on the machine 100 times (which eventually rose to 5,000!) to standing on one leg and dancing in the street, it seems people will do nearly anything for free swag.

The V Motion Project

Hook up a Kinect to some music production software and what do you get? Something like this…

More behind the scenes info here.

Perfect Curve’s Digital Strategy

“Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for Siobhan to explain her strategy”. Who else has heard industry folk making just as much sense as this? ;-)

O2: Relaxed Community Management

o2

O2 had all sorts of network problems last week. But it seems they loosened the reigns on their Community Manager, providing us with some entertaining tweet exchanges. Nice work shifting the focus onto O2 lols and away from having no phone signal!

Read some of the best tweets here.

Check this out
posted by DanF at 00:00   _comments (0)