It’s rare I get excited about direct mail, but this campaign for Pfaff Auto in Canada gives it a new lease of life. Imagine receiving a postcard featuring a shiny new Porsche parked on your very own driveway – pretty effective!
A short film by Eran May-raz and Daniel Lazo, a graduation project from Bezaleal academy of arts. Having seen what Google Glass is apparently capable of, it’s hard to imagine this isn’t a terrifyingly accurate look into our future.
This is Now
A visual tool that steams photos instantly from Instagram from major cities across the world.
A great use of HTML5 to create a survey raising awareness of slavery. Each question is interactive and engaging, making is far more interesting than your standard radio button survey. The result is undoubtedly powerful.
Vyclone is an app that allows a group of people to film the same events, turning the raw footage into an edited film made up of multiple angles. The app can either put everything together for you, or you can edit the raw footage yourself. Simple and effective.
Meat Pack, a sneaker store in Guatemala, created a promotion and accompanying app which targeted customers based on their location. The app offers a discount starting at 99% to people currently in competitors stores, decreasing by 1% every second. An innovative way of ‘hijacking’ competitors customers.
WeΔther uses your location to offer you wardrobe suggestions based on the weather. The suggestions link to retailers should you wish to buy. Super simple, super awesome.
To promote the US TV show, Perception, they created an interactive billboard in New York that could be manipulated by passers by, creating visual effects as well as sounds that related to the show itself. It created enough impact to slow down and even stop the usually hectic NYC pedestrians.
As part of a Google+ Hangout hackathon, rehabstudio created an 8-player WebGL Fußball game using the Google Hangouts API. Great stuff!
Sticking with Google, they’re continuing their Chrome Experiments with a year-long public exhibition at the Science Museum in London, bringing together physical and digital in some really interesting ways.
Sonic Notify is an incredible (and slightly terrifying) platform that allows media to be delivered to a smartphone via ultra high-frequency audio signals. Imagine you’re at a concert, and at the end your phone vibrates. You take it out of your pocket, and you have a special thanks from the band, with a promotional offer attached. All triggered by an inaudible sound played with the music.
A robot that works much like an inkjet printer – except it’s designed to paint graphics onto walls. The process is automated and controlled by simple software. This technology will no doubt evolve over time, perhaps replacing the need to scaffold buildings to place advertising or graphics.
The London Eye will be transformed into a giant Olympics sentiment analysis tool, being lit up each night of the games to show positive/negative sentiment on Twitter. I wonder how much it will light up during commuter hours…
Tapping into sneaker enthusiasts love of collecting, Nike Sportswear Japan have developed a Facebook app that allows users to collect and swap virtual shoes. The app tells the story behind sneakers, whilst rewarding users with points for their collection.
Self-Playing Piano takes song requests from Twitter
Stanley the piano is a fascinating musical instrument. He’s managed to learn how to play songs from everyone performing at musical festival ‘Capital Hill Block Party’, and you can request songs simply by tweeting at him. Well done, Stanley.
The internet was kind to us last week. Here’s some of our favourite nuggets of goodness.
More Gymkhana madness
Part five of Ken Block’s (DC Shoes owner and rally driver) Gymkhana series. This time we’re taken on a visually stunning tour of San Francisco, where he shows off yet more of his utterly insane driving skills.
Lego Builders of Sound
To promote the new Lego Star Wars range of toys, a ‘barrel organ’ was created completely from Lego bricks and characters. When the barrel organ is turns, it plays the Star Wars theme.
How far will you go for a free snack?
Australian brand Fantastic Delite wanted to find out. So they built a vending machine dishing out various tasks for the public to perform in exchange for a tasty treat. From hitting a button on the machine 100 times (which eventually rose to 5,000!) to standing on one leg and dancing in the street, it seems people will do nearly anything for free swag.
The V Motion Project
Hook up a Kinect to some music production software and what do you get? Something like this…
“Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for Siobhan to explain her strategy”. Who else has heard industry folk making just as much sense as this? ;-)
O2: Relaxed Community Management
O2 had all sorts of network problems last week. But it seems they loosened the reigns on their Community Manager, providing us with some entertaining tweet exchanges. Nice work shifting the focus onto O2 lols and away from having no phone signal!