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While we’re on the topic of conferences, it seems like a good time to mention that our director Lloyd is also due to appear at this year’s Social Media World Forum next week.

The event is one of the highlights of the digital marketing calendar, so we’re very pleased to be a part of it. Speaking on the topic of ‘Social TV’, and the opportunities offered to marketers by the rise in internet connectivity among today’s audience, Lloyd will be explaining how to bridge that increasingly important gap between the worlds of television and digital. Important stuff in these fast-moving times…

Representatives from LG, Orange, Zeebox and Samsung will also be appearing to give their input on the subject, making this an all-star cast of speakers that’s not to be missed. There might even be free cake.*

The event itself takes place on Tuesday 27th March at Kensington Olympia, and Lloyd will be speaking at 9:40am.

To book a ticket or find out more details, simply click here.

Come along. You never know, you might just learn something…

*Free cake not guaranteed.

It’s generally accepted that social media changes the way organisations interact with their customers, but without the right expertise it’s not always obvious how to make the most of this.

How exactly should a company go about dealing with its customer base in an environment that is, by its very nature, public and intended for sharing? What is the best way to go about rewarding loyal fans, and what areas need to be addressed in the event of a crisis?

These are all tricky questions, and ones that are vital to get right if your organisation is to succeed in the social media universe. Thankfully, finding out the answers needn’t be a stab in the dark.

On 29^th March, our director Lloyd Salmons will be speaking at The Social Customer 2012 – the UK’s leading conference on social customer engagement. Appearing alongside British Gas Social Media Manager Laura Price, Lloyd will be discussing the best ways for large companies to tackle the issues of customer service, digital marketing and social CRM in the modern digital era, and you’re all invited to come and join the party (and by party, we mean interesting and informative e-business conference).

The event is being hosted by renowned social media consultancy blog Our Social Times, and takes place from 9am – 5pm at Prospero House, London, SE1 1GA. Also speaking on the day will be representatives from BT, Citibank, M&S and CapGemini, among others, making this a great day of talks that’s sure to bring a new insight into the online workings of some of the UK’s largest companies.

To see the full program of talks or to book tickets, head over to the event’s official website.

We’ll see you down the front.