What does it mean to do business in a truly social economy? More importantly, what does it take to succeed?
These are two questions at the forefront of any modern marketer’s mind, although the answers are slightly harder to come by. Thankfully, this month we’re hosting our very own seminar on the subject so you can really get to grips with your place as part of ‘The Networked Economy’.
Taking place at The Hospital Club in Central London on the morning of Friday 25th May, our planning director Ronnie Crosbie will be taking guests on a whistle-stop tour through three of the most influential marketing texts of recent times – Alan Moore’s ‘No Straight Lines’, Joseph Pine & Kim Korn’s ‘Infinite Possibility’ and Alex Bogusky & John Windsor’s ‘Baked In’.
Using these texts as a foundation, Ronnie will look at how advances in social, mobile and digital technology have rewritten the landscape of the modern marketplace, returning us to an economy in which word-of-mouth, personal recommendation and social communication are once again the keys to brand success.
The talk runs from 8.30am – 10am. Attendance is entirely free, however places are limited.
To reserve your seat, send us an email with the details of how many places you would like and which company they are for.
We look forward to seeing you there.