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Our South African motion wünderkid Kris Cook has knocked up “A Tale of Two Spreads”, an incredible piece of motion work for our recently launched Friends of Butter site. Friends of Butter aims dispel “unhealthy” myths around eating butter, with testimonials from top chefs extolling the virtues of using real butter rather than margarine. We’re hoping that this video does for the butter vs margarine debate what the Crisis of Credit animation did for the financial apocalypse.

Obviously, this is best enjoyed on our Vimeo page in it’s full HD glory.

Derek and Greg have been flat out grafting on a new site for Anchor Squirty Cream, which has gone live today. Part of the site is a user-generated area that allows you to create your own art using a custom fruit and cream toolset we’ve designed, which can then be uploaded to the gallery.

Whilst the toolset is great to use, what’s much more fun is the chance to get down, dirty and altogether messy by bringing it into the real world. We’ve asked some friends of ours to show us how it can be done, and already have a few art classics reinterpreted in the medium of squirty cream and fruit. Sunflowers (shown above) is a personal favourite, but now we’re asking everyone in the real world to muck in I’m hoping someone out there decides to go a little MS Escher on us …

Through our work on Cravendale we were lucky enough to be introduced to the creative and interesting folk over at Life Agency. After seeing our work they tasked us with the tricky job of design and build of their own website.

From a creative point of view it was great to find a site that could benefit from some experimental work we had been doing using the FlickR API and technically it was great to fully test out the new version of SWFAddress which has been used for deep linking and bookmarking throughout the site.

The guys at Life Agency have a unique approach to everything that they do in the world of through the line marketing and we think we have built a site that truly represents the personality of their agency and its work.

Thanks to Michelle, David and Ian (ordered by number of shoes) for all their work helping us to create their home on the internet, but most of all for allowing us the creative freedom to experiment and having the courage to try something different! Hopefully we will working together again soon.

www.lifeagency.co.uk

www.lifeagency.co.uk/blog

August saw the launch of this huge site for Yusuf Islam. It’s been a long time in the pipeline, but the final product has been more than worth the wait. With so many aspects to Yusuf’s career outside of his music, the site aims to bring together for the first time all of this content in one place.

The site includes a massive amount of audio and video content, cataloguing Yusuf’s entire career from the sixties through to today. As always the site is driven by our own custom CMS, allowing full updates to all sections, to include lyrics, a full timeline, two different members areas, charities and a shop to follow soon!

www.yusufislam.com

The last few weeks in the Ouside Line studio have been hectic to say the least! However, what this does mean is that we come out the other side with a huge amount of great work to talk about…

The first of these is a site for Sony BMG artists ‘The Priests’. This multi-language site (based on our own bespoke CMS) for these three full time parish priests is setup ready for their assault on the world music scene in November 2008.

Watch this space…

www.thepriests.com