SEO is one of the widely adopted online marketing strategies by different companies all over the world. It is considered to be extremely effective in building brand awareness as well as promoting the firm products and services. Here are a few advantages to running a successful digital marketing campaign:
Increased Site traffic
When your website manages to reach the top of the SERPS, it leads to an increase in web traffic. As a result, you need to be better prepared for the new influx of incoming visitors. With the right usage of keyword placements within your Meta tags, you can improve your ranking in the SERPS and pull in more traffic, which will ultimately lead t more sales.
Better Return On investment
SEO firms can track the ups and downs of the SERPS, visitors to the websites, the time each visitor spends on a page and so on. This helps in keeping track of the traffic which leads to actual sales. This can also help you change the content on your website to ensure that visitors spend more time on it and are motivated to part with their hard-earned money for the services or products that you offer.
SEO is a very cost effective strategy as it helps target the exact consumers you are looking for. This is a lot more effectual than traditional methods of targeting like cold calling, or mass media targeting. Since SEO helps find people who are already interested in your produces by doing keyword research, it is literally delivering you new customers on a silver platter to your doorstep.
Increased Site Usability
SEO can help make your website easier to navigate through for your users. This helps drive up traffic, which ultimately leads to more sales for the company or firm. The easier it is to navigate through a site, the longer the visitor stays on the site and there is also a higher chance of the user returning to the site as well.
In the early nineties, search engines came out with submission forms that had to be filled out to be a part of the optimization process. Most website owners would then tag their websites and webpages with the required keyword information and then submit this to the search engines. Then the next process involved a bot crawling through these websites to be indexed. However, this did not work out very well since most submissions turned out to be spam content. Since 2001, the submission form process was discarded and earning links from other sites was given more prominence. If you go digging, you will be able to find samples of these ancient submission forms on one of the search engines.
A long time back, Meta tags were deemed to be very important to the SEO process, and it was necessary to include the keywords in your Meta tags. So that when the users typed in those keywords, your page would pop up in the results. However, this particular process was spammed a lot and was finally dropped by major search engines. Interestingly this has led to the Meta tags not being the sole focus of the crawler bots today.
Interestingly, many people made the mistake of stuffing their keyword with too many keywords making it appear as spam. Even though many tools se keywords as a measure of how relevant the content of a website is, keyword stuffing is frowned upon. Having more natural links to your website displays the presence of quality content better than a high keyword density. So if you manage to get a good editorial link from an authoritative site to your website, you will be able to improve your SERPs in no time at all. Today’s search algorithms are programmed to pick on any keyword stuffing quickly, so beware from bringing down your page ranking with a rookie mistake.